No more bookmarks, forgotten links, or, gasp, magazine clippings. Viola! They appear in your Houzz ideabook. You may have noticed a tiny Houzz icon while browsing photos in our gallery. Nothing is stronger than a happy client sharing their experiences with us. Many builders claim they do “custom” work, then turn around and offer a selection of homes to chose from. Whereas, we start you with a blank canvas and ask, “What’s your dream?” RECOMMENDATION DIFFERENTIATIONįor six straight years, Rufty Homes has been named top custom home builder in our region by the Triangle Business Journal. Others need to point to examples for inspiration. Some clients can visualize their dreams and clearly communicate them. The Rufty Homes Top Seven Reasons We Use Houzz INSPIRATION If you’re considering a new home, or an update to your existing residence, Houzz may be just what you need to help gather and organize your ideas. Which sure beats ripping pages out of magazines! This way, whether using a laptop, desktop, or mobile device, our clients could save images to their own idea folders and share their thoughts with us through visuals. We felt it was a useful way for them to efficiently gather their favorite images, ideas and design styles, all the while saving them in one convenient place. Three years later, the use of Houzz has exploded! Three years ago, we began using then-unknown as a means of encouraging our clients to create “Ideabooks.” Back when we started using Houzz there were maybe two million users nationwide, and merely a few thousand here in the Triangle region. ”įor more information on how to use Houzz, check out their tutorial page for professionals.We’re always attracted to great ideas and conversations about design and construction. ![]() You can even ask other professionals you’ve collaborated with to leave you a review so that you move up in search results.Īccording to Houzz, the way they determine the order of professionals in their directory is “ based on an algorithm that takes into account several factors, including the number and quality of photos in your profile, the number of questions you’ve answered, whether you sport a Houzz badge on your own website, and whether you have reviews from past clients or other professionals with whom you have worked. People hardly buy anything online without reading reviews first, and it’s no different for home improvement professionals on Houzz. ![]() By creating ideabooks for kitchens, bathrooms, closets, or any other room ( s ) you specialize in, your client can better understand what your style and vision are.Īnother way to get your profile noticed by potential clients is to ask past clients to leave reviews on your Houzz page. You can either upload your own photos, or you can find photos on the website. Houzz also allows you to create ideabooks that you can share with your clients. Speaking of photos, it’s important to add as many pertinent, high-resolution, and beautiful photos of your past projects as you possibly can.īefore and after photos are a big hit on Houzz – include as many of these as possible, too. You need to keep these terms in mind when you fill out your profile information and when you upload photos of your work. For example, common search terms would be “modern kitchen designer” or “rustic kitchen remodeler” or simply “bathroom renovation.” Think of the keywords your potential customer s would use when searching for your services. Houzz works like a search engine, meaning you need to make sure you use the right keywords and that you tag your images properly. ![]() If you want to attract the right customers, you need to make sure your profile is complete and that it is appealing.
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